Search giant Google has lost an appeal against the highest court in France which costs around 50 million Euros as they failed to be not sufficiently clear and transparent with Android users about their data protection options.
Under new data protection rules in Europe which took effect in the year 2018, the US Search giant was first fined in January 2019 with the penalty. Google appealed the penalty issued by French Data privacy to the Council of State.
The council ruled on Friday that the National Data Protection Commission has a right to file sanctions against Google and the fine was disproportionate and its seriousness.
In May 2018, European Union’s General Data Protection Regulation (GDPR) aimed at clarifying the individual right to personal data that is being carried by the companies where they should explain why are they collecting individual private data.
With Google, the users were not sufficiently informed about what they are agreeing to as the company has collected data for targeted advertisements.
Thus, Google has faulted many steps sometimes 5-6 steps and the clarification given by the company was too generic and vague.
It said the firm “has not provided sufficiently clear and transparent information to users of the Android operating system and has not enabled them to give free and informed consent to the processing of their personal data for the purpose of personalizing advertisements.”
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