SEO (Search Engine Optimization) is not that difficult to learn but it needs efforts to learn by practicing and experimenting. You have to keep updating yourself with the latest changes taking place mainly with search engines because it is complex.
SEO is the process of ranking web pages in search engines like Google, Bing, Yahoo, DuckDuckGo, Yandex, etc. All search engines change their parameters to rank web pages in the name of an Algorithm update, it happens every time once in a while some are short-term and some are long-term updates. The important updates will be officially announced but still some are kept secret because people may misuse the system.
Over the years we have seen lot of changes took place in SEO field but all the changes are done with the objective to provide the best content for the query typed on search engines along with good user experience.
To tell you in one sentence SEO is an art of balancing the user experience and satisfying search engines by following their guidelines.
Why should you learn SEO?
Today every business is moving from offline to online to use the latest technology available and reach more customers but due to competition all businesses won’t do well online, the more people you reach the more you earn. So, ranking on search engine’s first page is the priority of every business for the keyword typed by the user.
Your business may be personal or professional both needs SEO optimization for better ranking on search engine to get more traffic (Users) to your site.
Why do you need to rank on the first page of the search engine?
Because most of the people enter a keyword and click the results appear in first page and less likely navigate to the 2nd or 3rd page. If they didn’t get the result they want instead navigating to different pages they change the keyword and search on results hence ranking on first page is very important in SEO.
Is SEO is the only way to rank on the first page?
Of course, not every search engine will provide a paid platform to rank on the top of the page but still, the drawback is you need to spend more for a faster result to achieve. SEO is a long-term strategy it takes time to rank by competing with others but it requires less price compared to using paid services.
What are the things you need to learn in SEO?
As I said earlier SEO is complex, it has been attached with many aspects but it is divided mainly into 3 parts:
- On-Page SEO – It is the process of optimizing the content.
- Off-Page SEO and – It is the process of getting links from other related websites to your site (acts as a vote of trust in search engine’s eye)
- Technical SEO – It is the process of making sure the pages are crawled properly and indexed in the search engine database.
How to learn SEO?
If you have the time you can learn SEO in reputed Institutions offline that helps in networking aswell, or else if you don’t have enough time you can read various blogs available on internet, watch videos or take-up online courses which teach SEO in specific and learn online.
To conclude SEO is not like other theoretical subjects, you must practically implement and lean so I suggest you start a blog and understand the things for some period of time, then you can make the decision whether you want to take it as a profession, business, etc.