Volkswagen named soccer star Alex Morgan as the brand’s ambassador, collaborated to inspire a whole new generation of soccer players.
If you follow the unprecedented success of the American Women’s Soccer team in the Women’s World Cup at this time, you will no doubt be aware of the presence of star player Alex Morgan.
The women’s national football team is in full swing, winning its first 2 matches at the FIFA Women’s World Cup. In their first game of the tournament, the American team won the 13-0 victory over Thailand, a match in which Morgan scored 5 times.
The collaboration between VW and Morgan also includes an ad called “Inspire”, which features the SUV Atlas and a girl eager to reproduce the movements of her idol on the ground.
Visit: @alexmorgan13 Official Twitter Account
You have not forgotten that the star athlete always wears a pink headband every time she plays a soccer game. It is the same headband that made its appearance in the 2012 and 2016 Olympic Games, as well as in the World Cups of 2011 and 2015.
Although the signature accessory is now part of Morgan’s USP, it turns out that the headband also has a special reason.
“Alex Morgán is strong and dedicated to soccer, and also inspired millions of people since the beginning of the decade, and her efforts have shown that when we reach the goals for the next generation, we change their destiny,” said Jim Zabel. , director of VW of America. “Alex is a perfect ambassador for Volkswagen and will help us communicate our position as” Bigger Drive, “on and off the field.”
The worship of Morgon will continue until the day after the likely return of the attackers to the Summer Olympic Games of 2020, while Volkswagen will pioneer American football until 2022;
As far as VW’s “Bigger Drive” campaign is concerned, the slogan should not be interpreted literally, but figuratively, as “driving something bigger than ourselves”. 2050
Also, read: Football Rules For Beginners