There is not a single person who is unaware of the giant search engine that we call Google. The way it has made life easy and convenient is extremely praise-worthy. Everything that you need to know about anything is just a few clicks away. But the greatness of this magic product of technology doesn’t end here. There are many other facilities that Google is offering but not many are aware of them which is a shame in itself. One of them is “Google My Business” which allows restaurants quality online marketing and also suggest marketing strategies to new restaurant owners without taking a single penny.
If you’re a restaurant owner, and hearing about this great tool didn’t get you excited, you need to re-evaluate your marketing and brand promoting skills. With an online ordering system for your restaurant business coupled with Google My Business, it offers the restaurants a platform where they can freely engage with their customers, make their website more reachable to the target audience, create a loyal customer base, and finally gain new customers. So basically, through Google My Business you can achieve everything that is required to build successful online and in-store restaurants. To know more about how Google My Business can benefit your brand, read along.
1. IT OFFERS A DISTINCT WEB PRESENCE:
You must have noticed that even after typing a specific restaurant’s name on Google, the results will provide you with a list of other hundreds of restaurants that might be of interest. This can make any restaurant lose a customer as they might get sidetracked by another restaurant’s website. Google My Business offers a separate card to the restaurants that helps them to make a better and stronger impression on the customers which is important to uplift the sales for a restaurant.
2. LURES NEW CUSTOMERS:
Google My Business paves the way towards the inflow of new customers for restaurants every day. The question is how? If you feed this giant search engine accurate and complete information about the restaurant, any customer searching for example “Thai restaurants near me” and if you happen to own one, then Google will show a list of all the Thai restaurants near the customer including yours, before it showcases the organic results. This trick acts like a fishing bait that helps your restaurant hook in new customers so you can make money out of them.
3. PROVIDES COMPLETE INFORMATION ABOUT YOUR RESTAURANT:
From a customer’s point of view, a restaurant website not having the correct phone number or an email, wrong location, and a missing menu will definitely make the customers exit the website the second they click on it. Google My Business helps restaurants avoid such circumstances and by asking the most important and right questions from the restaurants, it ensures that every single detail that is concerned with the restaurant and that can impress the customer is out there when one is searching for the restaurant. This makes a great impression on the target audience and enhances brand loyalty as well as the brand reputation of the restaurant.
Every single restaurant must use this extremely valuable feature to their benefit and build a strong web presence and that too without paying any money.