As you may know by now, video marketing is an integral part of content creation to grow your audience and boost your sales. The fact that there exists the concept of ‘videos for sales‘ lends credence to this.
You can use video marketing for just about anything under the sun. If you are a chef or a web designer, for instance, you can make videos to demonstrate specific concepts and ideas. You can answer questions and create a video course with tutorials. This is primarily what content creators do on social media. They focus on a niche and create useful content for their target audience. As they build their credibility, they boost their leads and conversions.
You probably find yourself in a similar situation and want to use the power of social media to monetize your video content. Is it difficult? Probably not as much as you think.
What ideas can you use for your video content?
At this point, you are probably wondering what to post on your YouTube channel and other social media platforms. If you are wondering how to create content for your channel, here are a few ideas to get you started:
- Event videos
- Live streams
- Demo videos
- Entertainment videos
- Unboxing videos
Steps you should follow
These are merely a few of many ideas for content that you can experiment with to get your channel up and running. Here are a few steps you ought to follow:
- Identify your niche and audience. You need to decide what you want to create. However, first, you need to find out who you want to appeal to. Ask yourself what you want to create and if there is a demand for it. If there is, identify your target audience and decide to create content for them. This step is vitally important.
- Consider heading over to YouTube, checking out the most popular videos, and searching for content similar to those videos. Doing this will give you an idea of what works and what does not. Furthermore, you get a sneak-peek of what your audience likes and responds to. Check out various popular channels and see which ones you want to emulate.
- Once you take care of this, you need to research your content. A lot of content creators do not take this seriously. You need to prioritize coming up with credible and valuable content. In other words, you need to do your research to come up with content that benefits your audience. The more research you do, the better the content you produce.
- Take care of your filming gear. It has never been easier to become a content creator. A significant part of that is because equipment has never been cheaper than it is today. You do not have to burn a hole in your wallet to fund your filming equipment. Be sure to purchase an excellent camera or a phone that has one.
- Aside from this, you will want to get yourself some high-quality audio recording equipment to capture the best audio possible. You can align the audio to your video footage on a good editor once you finish shooting. However, be sure to conduct a mic test, just as you would a webcam test before you use it to go live or record.
- Come up with a script and storyboard. Planning your shoot is vital to save money and time. It doesn’t hurt to have a crystal clear script and a storyboard that gives everybody involved their cue. This way, nobody is out of place, and there is no confusion. Aside from this, you will want to secure the shooting location well ahead of time to prevent unprecedented logistical problems.
- Take care of your lighting. Lighting is often overlooked when people shoot films. It is vital to shoot your footage primarily in natural light, especially if you are doing this outdoors. If you are shooting indoors, do this by the window to get ample amounts of light, and supplement it with a lighting kit if required. You can either get one online or make one yourself.
- When you shoot, film multiple scenes so that you have a wide range of scenes to choose from during editing. You can use a simple, straightforward editor or something a little more powerful like Adobe Premiere Pro to edit your videos. As far as editing goes, organize your footage, and import your footage and audio. Then, clean up your timeline, and name your tracks. Before you do the actual editing, you may want to trim the extra footage you do not need and name each clip to avoid confusion.
- Be sure not to overdo it with too many effects. Use two or three effects that work and stick to those. Video editing is often a classic case of ‘less is more.’
Once you have your video ready, upload it to YouTube. If you do not have an account, create one with your brand name and a high-quality image of your brand logo. Also, include a brief write-up about your brand and include your social media links in the bio. After you do this, upload the video, and be sure to include relevant keywords in your title. YouTube video marketing, just like other platforms, involves Search Engine Optimization (SEO).
It should go without saying that you need to consistently upload content to get the engagement and results you want. Be sure to answer questions, reply to comments, and take the feedback you get to improve your content. The tips in this article should help you get started with YouTube.